Upgrading of the Farmers' Daily Newspaper

Project country:

Year when project approved: 
1993

This project was designed with a view to: implementing a system of rapid transmission of articles and photographs towards printers in the provinces; installing computer equipment and a network of terminals in the Beijing production centre; and organizing retraining of personnel in production methods and journalism techniques.

Project details

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Budget
Budget code: 
352-CPR-31

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Location and contacts
UNESCO
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Follow-up and achievments
Summary of the project implementation: 
The IPDC Intergovernmental Council approved funding of US $100,000 for this project. It was used for the acquisition of computer equipment for handling images and layout, including a colour scanner, software, long-distance transmission system, receiving equipment, etc. In addition two staff members were provided with the training necessary for use of the new material. The observer noted that implementation of this project was not met with the classical psychological resistance generated by high-tech products; on the contrary, he observed great skill in the use of the desktop publishing software, a readiness to adapt and a positive attitude to work in the newsrooms.
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Achieved outputs: 
This project has had an undeniably beneficial impact. Printers all over the country can now put out fresh editions rapidly, whereas the old system, involving air transport of plates, entailed delays of up to two days. The fax system means that provincial correspondents now have much more time for newsgathering and writing of their articles, transmission being almost instantaneous. Computer processing of colour photographs has also helped reduce the layout time required. With IPDC assistance the Farmers' Daily has been able to create a basic infrastructure for fast, reliable transmission of documents allowing it to bring millions of Chinese farmers the information they need to improve productivity and their standard of living.