Training in Programme Scheduling and Radio Programme Production Techniques

Project country:

Year when project approved: 
2009
Approved budget: 
US$13 200.00

Unfortunately the largely unplanned expansion of the broadcasting industry did not allow for commensurate training with the result that this sector now suffers from an acute shortage of trained or skilled media workers at all levels of the broadcast industry. In a recent study, for each of the broadcast stations surveyed, less than a third of the staff had received formal training. Media managers are reluctant to provide skills training as they feel that persons use media training to launch new careers or that they are training persons for mobility to other things. Radio St. Lucia is the only broadcaster with public service broadcasting within its mandate. Although recently benefiting from IPDC assistance (Digital Newsroom Project), which has yielded some improvements in efficiency of operations of the Newsroom, there is still a lot of work to be done in improving journalistic practice and processes to ensure that the station is fulfilling a critical component of that mandate ? to provide accurate, reliable, and credible information to citizens. But this mandate goes beyond news and must be reflected in a better balance of programming of all genres and formats; programmes that are better researched and produced; programmes that touch every facet of human existence and sphere of activity; and programmes that are more attractive to citizens. The availability of the skills to do this among the core staff at Radio St. Lucia is severely limited. This project is specifically expected to address the lack of training in audience research and developing and sustaining programming schedules that are more diverse in content, formats and programme genres, as well as the lack of radio programme production skills. This is important to ensure that the national radio station is better able to provide citizens with reliable, credible, accurate and timely information, education and entertainment through a diverse range of radio programmes and programming to facilitate citizens' effective participation in rational debate and discussion so necessary to the encouragement and sustenance of a democracy. The project will also develop a cadre of independent producers, particularly in the rural communities who will be able to contribute rural issues to main stream programming while earning a living from a nontraditional activity ? radio production. Alternative solutions are to pursue the rare opportunities for scholarships in these fields.

Documents
Project details
IPDC Bureau meeting nÂș: 
53

Implementation status :

Project evaluated:

Project scope:

Budget
Budget code: 
354 STL 5081

Source of funds:

Beneficiary
Beneficiary name: 
Radio St. Lucia Company Limited
Beneficiary address: 
Morne Fortune P. O. Box 660 Castries

Beneficiary country:

Beneficiary phone: 
(758)4522337/7415

Beneficiary type:

Location and contacts
UNESCO
Responsible UNESCO Regional advisers: 

Isidro Fernandez Abali, i.fernandez@unesco.org;

UNESO Field Office:

Project contacts: 

Mary Polius, Managing Director, info@rslonline.com;

Follow-up and achievments
Summary of the project implementation: 
This project experienced severe delays because of internal issues at Radio St. Lucia. The contract was amended upon the request of the submitter for an extension, and as a result the submitter has been given until April 30, 2011 to complete the project.
Achieved outputs: 
? The Steering Committee has been established and is functional. ? A Consultant has been identified to develop the training materials and conduct the workshop on Radio Programming. ? The Draft agenda for the workshop is complete. ? Sixteen journalists have been selected to participate in the workshop, six of which are from Radio St. Lucia. ? Right Angle Imaging- a local company, was selected to undertake the media survey. ? The survey is now in progress and the results are expected by the end of February 2011.