Strengthening community communication

Project country:

Year when project approved: 
2012
Approved budget: 
US$20 350.00

There are more than ten thousand low-power radios in Brazil, most of them community radios. The applicable law on community radios, 9.612/98, imposes many limitations on their activities, including preventing community radio stations from broadcasting advertisements or belonging to a network, thus constraining their potential. Community radio stations throughout Brazil exist despite the lack of training policies or subsidies for improved development of communication activities, leading to problems in sustainability and a tendency to copy commercial models of communication.
 
This project intends to strengthen five radio stations in the region of the Transamazonic highway, in the North of Brazil; and five radio stations in the region of Sisal, in the Northeast of Brazil, in order to make them more articulated and able reflect on their actions. Community projects that arise from the necessity of local people tend to struggle to survive due to a lack of future planning, and lack of skilled staff, and also due to local or regional problems. These factors contribute to a decrease in the number of radio programmes/stations in existence, thus having a negative impact on the plurality of the media. This project will promote self-reflection practices within the population, facilitating the existence of these spaces. These practices include individual processes with each radio station, and collective processes between stations of the same region. It is also intended to look at gender inequalities and focus the reflections on women (50% of the trainees will be women). The stations that will take part in the individual processes may help other broadcasters to experience similar practices at the end of the project, thus multiplying the capacity of training and performance of the other 20 radios in the region. The Management and Training Team can consequently apply and multiply this experience in other parts of the country.
 

Documents
Project details
IPDC Bureau meeting nº: 
56

Implementation status :

Project evaluated:

Project scope:

Budget
Budget code: 
354-BRA-5011

Source of funds:

Beneficiary
Beneficiary name: 
AMARC Brasil - UNIRR (Union and Inclusion on Networks of Radios)
Beneficiary description: 
The World Association of Community Radio Broadcasters (AMARC) is an international association established in 1983, acting in the coordination, cooperation, consultation, exchange and promotion of community radio stations around the world. It is recognized as an international non-governmental organization (INGO), characterized as secular and nonprofitable. AMARC's mission is to promote democracy in communication, especially regarding radios; to promote freedom of expression and contribute to the development of people in a fair and sustainable way. Its work is organized in a network that seeks to strengthen each of its members in order to develop its programmes and lines of action. Present in Brazil since 1995, AMARC is composed of 50 associates ranging from community radios and TV stations, production centres and activists.
Beneficiary address: 
Rua Álvaro Alvim, 37/1322, Centro, Rio de Janeiro, 20040-009

Beneficiary country:

Beneficiary phone: 
(+55) 21 2532-9942
Location and contacts
UNESCO
Responsible UNESCO Regional advisers: 

Guilherme Canela Godoi (g.godoi@unesco.org)

UNESO Field Office:

Project contacts: 

João Paulo Malerba, Executive Coordinator (joao@criarbrasil.org.br)

Project place: 
The Transamazonic region in the Brazilian Amazon and the Sisal region in the Northeast of Brazil