New Media Training
In recent years, the internet has become the dominant force in directing media strategy. In light of this, broadcasters are establishing new objectives in terms of network-based production and cooperation, parallel post-production, adaptation of themes to different media, each with a specific form and treatment. This process involves producing search-engine interpretable content since the main idea driving the Web is to make content accessible and understandable. It is therefore essential to train radio and television production staff in new media, to allow them to better disseminate information in their countries. This project aims to address this requirement by conducting two 3-week long training programmes in (i) 'The New Digital Architecture of Television' (studying the move from analogue to digital and the tools involved in this change, as well as networks, servers and archiving); and (ii) 'Creating Interactive Multimedia' (looking at future prospects and involving a course project). Successful implementation will contribute to strengthening human resource capacity (with a view to producing a future generation of trainers), and fostering the uptake of new media by Central African broadcasters. OBJECTIVE To provide training in the field of New Media to Central African radio and television broadcasting professionals in order for them to integrate this new media in their respective working environments to better disseminate information.