Multimedia Technologies for the Development of Mass-Media Independence and Professional Standards of Journalism
Today, traditional mass-media, being by nature a 'one-way traffic' of information, gain an opportunity to create interactive grounds: it opens prospects for further development, and is a challenge, since most of mass-media have lost the skill to carry on a dialogue with an audience or have never been able to establish it. Besides, Internet is a new democratic space where each one has a freedom of speech. However, any mass-medium that knows and understands its audience information needs, is able to see a concrete person, family or group behind the audience. Thus, understanding their social responsibility, the mass-media aim to provide their audience with high-quality information. However, they cannot do so without the multimedia instrument. The project aims at upgrading the skills of journalists, raising professional standards and intensifying cross-cultural communication in CIS countries by means of advanced technologies. It intends to provide training in use of multimedia platforms and on the theory of project management. Project participants will discuss the adaptation of journalistic ethics in Internet, and find out how multimedia technologies can help improve professional standards. The target group of the project includes journalists from local broadcasting stations, newspapers and news agencies of Ukraine, Belarus, Moldova, Armenia and Azerbaijan. 80% of this innovative intensive programme will consist of practical training and debates. 28 journalists representing electronic and print socio-political mass-media of Ukraine, Belarus, Moldova, Armenia and Azerbaijan will : discuss modern trends, risks and prospects caused by the development of technologies that today's professionals have to face; become acquainted with rules of conducting an efficient dialogue with audience and acquire the practical skills of interactive technologies needed to establish contact with audience; acquire the skills of multi?media journalism that will allow them to collect, process and organise information and produce high-quality information items; learn to create, launch and manage successful interactive multimedia projects ; and draw up their own interactive multimedia project devoted to the solution of an acute social problem to be launched on their Internet resource.