Multimedia Technologies for the Development of Mass-Media Independence and Professional Standards of Journalism

Year when project approved: 
Approved budget: 
US$27 500.00

Today, traditional mass-media, being by nature a 'one-way traffic' of information, gain an opportunity to create interactive grounds: it opens prospects for further development, and is a challenge, since most of mass-media have lost the skill to carry on a dialogue with an audience or have never been able to establish it. Besides, Internet is a new democratic space where each one has a freedom of speech. However, any mass-medium that knows and understands its audience information needs, is able to see a concrete person, family or group behind the audience. Thus, understanding their social responsibility, the mass-media aim to provide their audience with high-quality information. However, they cannot do so without the multimedia instrument. The project aims at upgrading the skills of journalists, raising professional standards and intensifying cross-cultural communication in CIS countries by means of advanced technologies. It intends to provide training in use of multimedia platforms and on the theory of project management. Project participants will discuss the adaptation of journalistic ethics in Internet, and find out how multimedia technologies can help improve professional standards. The target group of the project includes journalists from local broadcasting stations, newspapers and news agencies of Ukraine, Belarus, Moldova, Armenia and Azerbaijan. 80% of this innovative intensive programme will consist of practical training and debates. 28 journalists representing electronic and print socio-political mass-media of Ukraine, Belarus, Moldova, Armenia and Azerbaijan will : discuss modern trends, risks and prospects caused by the development of technologies that today's professionals have to face; become acquainted with rules of conducting an efficient dialogue with audience and acquire the practical skills of interactive technologies needed to establish contact with audience; acquire the skills of multi?media journalism that will allow them to collect, process and organise information and produce high-quality information items; learn to create, launch and manage successful interactive multimedia projects ; and draw up their own interactive multimedia project devoted to the solution of an acute social problem to be launched on their Internet resource.

Project details
IPDC Bureau meeting nÂș: 

Implementation status :

Project evaluated:

Project scope:

Budget code: 
354 EUR 5092

Source of funds:

Beneficiary name: 
The Higher School of Journalism - Department of the State University - The Higher School of Economics
Beneficiary address: 
Hitrovskiy pereulok, 2/8, Building 5, Moscow
Beneficiary phone: 
+7 (495) 771-32-41
Location and contacts
Responsible UNESCO Regional advisers: 

Marius Lukosiunas,;

UNESCO Field Office:

Project contacts: 

Tatiana Tikhomirova, Deputy Director,;

Project place: 
Ukraine, Belarus, Moldova, Armenia, Azerbaijan

Project region:

Follow-up and achievments
Summary of the project implementation: 

Communication and reporting between UNESCO and the project contractor has been good throughout the implementation of the project. Almost all participants had little knowledge on the concept of humanitarian news, nevertheless the final output of the trainees was very impressive and the training developed the skills of local journalists to cover humanitarian and development issues. challenges of multimedia technologies in terms of creating common interactive space and accessing diverse audiences. As part of the training, short-term internships were held at the Russian News and Information Agency RIA Novosti. Practical sessions were focused on video and photo processing and editing, digital publishing, internet resource development, and setting a multimedia editorial office. To facilitate access to the training reference materials and provide communicatory platform for learning, a special informational resource was developed. Post-training supervision and consultations by trainers were also provided. The project has been successfully terminated. The final report was submitted to the UNESCO Moscow office.

Achieved outputs: 
28 media professionals were trained. At the final stage of the project, within distance-learning component and in consultation with trainers and experts, they developed individual multimedia projects for their media outlets and successfully presented them. The project received very positive feedback from the participating media. Most of the participants pointed out that following the launch of the developed multimedia projects, the audience of the media's portals has considerably increased.