Development of a mass media system for rural areas

Carried out by Radio Universal and Universal Televisora Color of Cordoba Province, Argentina, this project had as its objectives the creation of a mass media system of radio and TV to provide information to rural areas, the creation of educational programming for use in the schools, as well as the creation of training programmes for both teachers and students in mass media use and production.

Location and contacts
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Project details
Year when project approved: 
1999

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Beneficiary
Beneficiary name: 
Radio Universal and Universal Televisora Color of Cordoba Province
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Budget
Budget code: 
352-ARG-91

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UNESCO
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Follow-up and achievments
Summary of the project implementation: 
The project received US$ 24,000 in support from IPDC. It developed radio programming relevant to rural development and agriculture, training workshops on the use of video in the classroom and on audio-visual production techniques, programmes involving parents and students to promote reading, and workshops on book production. The project successfully trained teachers in the use of audio-visual media in the classroom, instructed high school students in the techniques of television production, promoted reading at the primary school level, helped strengthen and promote school libraries, and facilitated the interchange of ideas and experiences among schools in the region which contributed to the development of a curricula in communication and social development.
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